What is Informed Choice?

Informed Choice is a certification program for sportsand nutritional supplements, which assures athletes and consumers that products carrying the Informed Choice mark have been regularly tested for substances considered prohibited in sport. In addition, Informed Choice also ensures that products have been manufactured to high quality standards. Responsible supplement companies have made Informed Choice part of their existing quality assurance systems to ensure their products are safer to use.

Research has shown that some supplement products have been found to be contaminated with low levels of substances that are prohibited by WADA (the World Anti-Doping Agency) and other sporting bodies. The Informed Choice program aims to work closely with supplement manufacturers and suppliers by reviewing the quality systems they have in place at the manufacturing facility and by providing high quality analytical testing for products and ingredients to minimize the incidence of banned contaminants finding their way into sport. It also aims to provide an effective risk management service so that supplement users can choose products that have undergone additional quality control testing.

The Informed Choice certification program was established in 2007 by one of the world's leading sports doping control laboratories, HFL Sport Science, which is now known as LGC. Although LGC has been testing supplements since 2002, it became clear that there was a need for a comprehensive certification program which not only tested products for banned substances, but that also ensured that products were manufactured in accordance with good manufacturing practices.

The Informed Choice certification is a voluntary program for reputable supplement companies who wish to register some, or all, of their products and carry the Informed Choice mark on those products. Supplement users who see the Informed Choice logo on a product can be assured it has undergone rigorous checks and testing to ensure that it is not contaminated with banned substances and is safer to use.