Informed Choice is a certification program for sports supplements which assures athletes that products carrying the Informed Choice mark have been regularly tested for substances considered prohibited in sport. In addition, Informed Choice also ensures that products have been manufactured to high quality standards. Responsible supplement companies have made Informed Choice part of their existing quality assurance systems to ensure their products are safer for athletes and those living an active lifestyle to use.
Research has shown that ongoing testing has proven to be a far more effective way to prevent inter-batch contamination occurring. Informed Choice is the only program that requires ongoing testing to assist in providing athletes with continual confidence in the products that carry the Informed Choice logo.
Athletes and consumers who see the Informed Choice logo on a product can be assured it has undergone rigorous checks and regular testing to ensure that it has been tested for the presence of banned substances and is safer for use.